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he Seattle Storm has always been an organisation that pushes the envelope, be it on or off the court. And now, they are leading the way again by becoming the first WNBA team to establish a partnership with a cryptocurrency platform. Their multiyear deal with Coinbase is one that aims to revolutionize fan engagement, social justice initiatives, and financial freedom.
Engaging Fans in the Cryptocurrency World
Coinbase, as the franchise's official cryptocurrency platform, will have a substantial role in all Storm Commissioner's Cup games. This partnership seeks to introduce fans to the ever-evolving world of cryptocurrencies and blockchain technology. And this is not limited to just fan engagement; Coinbase's brand presence will be ubiquitous at Climate Pledge Arena, from the Storm court to the starting line-ups.
Forging Social Change with 'The Blockchain' Initiative
One of the unique aspects of this partnership is its commitment to social responsibility. Through the Force4Change initiative, the Seattle Storm and Coinbase have launched 'The Blockchain'— a season-long effort to donate to TechBridge, a non-profit organization dedicated to leveraging technology to enhance social justice, hunger relief, homeless support, and workforce development. For every block made by a Storm player this season, $70 will go to TechBridge, reinforcing the strong link between the team's on-court actions and off-court impact.
Elevating Fan Experience with Special Promotions and Exclusive NFTs
The fan experience will see an upgrade too. Coinbase will sponsor in-game promotions, allowing a fan to win up to $1,000 at each game throughout the season. The digital marketplace will also see the release of an exclusive Storm-themed NFT, taking fan memorabilia into the digital realm.
Amplifying Athlete Brand Ambassadors
In addition to the franchise partnership, Coinbase has individual deals with Storm players Jewell Loyd and Sue Bird, making them the platform's newest brand ambassadors. This is a significant step toward aligning the athletes with an emergent financial system and contributes to their personal brand growth.
The Bigger Picture
This partnership is more than just a business deal. It signifies the merging of sports and technology, pushing the boundaries of what's possible in the domain of fan engagement, social justice, and financial inclusion. Both the Seattle Storm and Coinbase are setting a precedent for other WNBA franchises and even beyond, showing how sports can be a force for positive change.
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